The Female Founder Market: Fall Edition is a curated spotlight dedicated to honoring the remarkable women-owned and women-led businesses that are reshaping modern wellness, beauty, lifestyle, technology, and service industries. Entrepreneurship requires extraordinary resilience, vision, and creativity, and the featured founders in this showcase exemplify what it means to turn personal experience and genuine passion into transformative products. Whether pioneering cleaner health formulations, crafting sustainable luxury heirlooms, or revolutionizing small-business tech, these inspiring leaders prove what is possible when purpose meets determination.
Featured Founder Spotlights
Get Day AI — Dr. Nova Day, Founder
Get Day AI helps small businesses show up in AI search engine results, automate after-hours client intake, and build sustainable growth. Built around six core pillars—AI search visibility, AI receptionists, workflow automation, custom agents, team training, and strategic roadmaps—it turns AI into an effective business partner.
Dr. Nova Day initially built a 27-specialist AI Executive Team to manage her own business operations. When fellow entrepreneurs saw the results and asked her to build custom systems for them, she launched Get Day AI to help small business owners streamline operations without technical headaches. Featured offerings include AI Visibility Audits, prompt packs, custom agent development, and free guides.
Website: Getdayai.com
Lil’ Gourmets — Shibani Baluja, Founder
Lil’ Gourmets is a fresh baby food brand rooted in infant nutrition research, on a mission to nourish babies while fostering healthy, adventurous eating habits for life. The brand offers fresh, organic, veggie-first meals inspired by global flavors, providing 100% of a baby’s daily vegetable needs with no added salt or sugar. Their refrigerated pouches are available fresh in baby aisle coolers at select Whole Foods Market and Walmart stores.
Reflecting on her journey, Shibani shares: "My long struggle with infertility led me to eliminate all processed foods from my diet. I felt the difference and began to understand that Food is Medicine. Once I became a mom, I was shocked to find the baby food aisle filled with the same highly processed options. Cooking fresh, flavorful meals for my own children sparked a love of vegetables and diverse flavors. So I launched Lil' Gourmets to give families peace of mind in the form of fresh, globally inspired meals based on infant nutrition research."
Their featured organic veggie pouch lineup includes Middle-Eastern Inspired White Bean Pumpkin & Spinach, Indian-Inspired Sweet Potato & Spinach, Moroccan-Inspired Butternut Squash & Carrot, Australian-Inspired Cauliflower & Carrot, and American-Inspired Ruby Red Beet & Apple.
Website: Lilgourmets.com
Bovita Health — Jill Truitt, General Manager & President
Led by General Manager and President Jill Truitt, Bovita Health was built on the simple belief that everything begins in the gut. Every formula starts with premium US-sourced colostrum to help strengthen the body's foundation, paired with clinically proven ingredients providing targeted support for specific health goals to make wellness simple, effective, and built from the inside out.
"For thousands of years, colostrum has been nature’s first form of nourishment," says Jill. "Bovita Health was created to bring this powerful ingredient into modern wellness and highlight its role in supporting gut health, immune function, and whole-body wellness. Combining time-tested ingredients with modern science, we create targeted formulas that help people build better health."
Key offerings include Colostrum White Pear Ginger ($29.99 for stick packs, $69.99 for a 40-serving bag) for daily gut and immune support, alongside Colostrum + Postbiotic ($39.99 for stick packs, $79.99 for a bag) for targeted digestive balance and bloat relief.
Website: Bovitahealth.com
Sara Sela Jewelry — Sara Mizrachi, Founder
Sara Sela Jewelry creates timeless, simple-statement pieces designed to help women feel confidently styled. Utilizing earthy colors, natural gemstones, and organic or geometric shapes, the collection delivers a uniquely balanced design for an elevated everyday look inspired by nature.
Sara fell in love with jewelry design as a child making pieces for her mother. At 22, she was diagnosed with thyroid cancer, leaving a sensitive scar on her neck. Needing lighter, simpler pieces she could comfortably wear, she shifted her creative direction toward minimalist yet striking designs inspired by the raw beauty, colors, and textures of nature.
Featured pieces currently on a 20% off sale with code save20 include The Watermelon + Fern Earrings, The Labradorite Bar Necklace, The Morganite and Pearl Beaded Necklace, and The Fluted Pearl Post Earrings.
Website: Sarasela.com
Cowabunga Communications — Julia Linger, Founder
Cowabunga Communications is a communications firm based out of Los Angeles and New York focusing on consumer tech and entertainment. The agency delivers traditional PR campaigns, influencer marketing strategies, and casting or pre-production consulting services.
After years in the entertainment industry, Julia sought more expressiveness and personal freedom. Following her mother's passing in 2018, she realized life was too short to build someone else's dream. Channeling her mother's ethos—"If a man can do it... why can't I..."—she took the leap in 2025 to launch her own firm, bringing colleagues along and regaining creative liberty.
Website: Cowabungacomms.com
Tae Yun Kim — Dr. Tae Yun Kim, Founder
Tae Yun Kim brings together her life’s work, teachings, and philosophy across leadership, personal development, and wellness. Through books, speaking engagements, and emerging wellness initiatives, Dr. Kim inspires individuals to build resilience, confidence, and purposeful leadership.
Dr. Tae Yun Kim is an internationally recognized martial arts grandmaster, entrepreneur, CEO, and bestselling author of Seven Steps to Inner Power. For decades, she has empowered global audiences through her signature “Why Not Me?” philosophy, showing people how to overcome obstacles through discipline, faith, courage, and personal responsibility. Today, she continues expanding into wellness initiatives and culinary agriculture with Rise & Shine Mushrooms, a Southern Oregon culinary mushroom farm.
Website: Taeyunkim.com
Dyslexia On Demand — Megan Pinchback, Founder
Dyslexia On Demand is a nationwide virtual dyslexia therapy practice providing individualized, evidence-based intervention to students of all ages. Every student works one-on-one with a Certified Academic Language Therapist (CALT) using Structured Literacy and Orton-Gillingham principles.
As a former special education teacher and private CALT, Megan saw bright children struggle due to a lack of specialized instruction. She founded Dyslexia On Demand to remove geographical barriers to expert intervention. Today, a team of over 100 experts serves global students while educating families through free webinars, resources, and the Don't Call On Me podcast.
Website: Dyslexiaondemand.com | Podcast: hDontcallonme.com
KickIt Recovery Wear — Cindy Trice, Elizabeth Searcy, Parmelee Miller, & Anna Shuford, Founders
KickIt is a women-founded recovery wear brand creating functional, soft, and stylish apparel for healing, medical treatments, and everyday comfort. Their lineup includes hospital gowns, recovery pajamas, robes, infusion wear, dresses, and pants designed with thoughtful medical access.
Born from co-founder Cindy Trice’s experience undergoing treatment for advanced cervical cancer, KickIt was created after she realized how much healing attire affects emotional dignity. Joined by three close friends connected by caregiving and cancer, the team built a line featuring internal drain pockets, front openings, soft moisture-wicking fabrics, and snap sleeves for port access.
Website: Kickitrecoverywear.com
Temptation Aromas — Kristi Sabo, Founder
Temptation Aromas is an independent, woman-owned fragrance house hand-crafting premium, water-first room and body mists alongside luxury spa body care. Free from ethanol blasts, harsh propellants, and hidden phthalates, their formulas deliver headache-free daily scent rituals with clean ingredient integrity.
Kristi created Temptation Aromas out of personal necessity after suffering severe headaches from commercial perfumes. Driven to bridge sensory luxury and physical well-being, she re-engineered fragrance around skin-first hydration, crafting workplace-safe and low-tox home scents. Featured items include Pure-Air Room & Body Mist Sprays and the Mystique Calming Travel Gift Set.
Website: TemptationAromas.com
Shade Love — Brooklyn Founders
Based in Brooklyn, Shade Love creates made-to-measure drapery, shades, and blinds using premium materials and global craftspeople. By operating direct-to-consumer without physical showroom overhead, they offer luxury custom window treatments at roughly half the cost of traditional retailers.
Founded after its creators experienced the frustrating tradeoff between expensive showroom options and low-quality alternatives, Shade Love was built to make high-end craftsmanship accessible. Featured products:
More Women-Owned Brands to Discover
Hifas da Terra — Dr. Catalina Fernandez de Ana Portela, Founder
Founded by biologist Dr. Catalina Fernandez de Ana Portela, Hifas da Terra offers science-backed medicinal mushroom supplements engineered to support brain health, immunity, gut wellness, and everyday resilience through pharmaceutical-quality mushroom extracts.
Website: Hifasdaterra.us
Bonfire Jewelry Design — Muge Salmaner, Founder
Founded by Muge Salmaner, Bonfire Jewelry Design is an independent studio crafting sterling silver and genuine gemstone jewelry inspired by nature and folklore using traditional silversmithing techniques.
Website: Bonfirejewelrydesign.com
V*GAM — Dr. Mireille Vega, Founder
Formulated by chemist Dr. Mireille Vega, V*GAM is a vegan, microbiological skincare line designed to respect and preserve the skin's optimal microbiome balance with clean, non-toxic ingredients. Website: Vgambiome.ca
Postpartum Panty Party — Lisa Vominh, Founder
Founded by Lisa Vominh, Postpartum Panty Party provides sustainable, comfortable, and empowering postpartum underwear designed to give new mothers functional recovery support and emotional confidence.
Website: Postpartumpantyparty.com
Calliope James — Ayesha Owens, Founder
Founded by Ayesha Owens, Calliope James is a travel wellness brand providing curated products designed to help travelers maintain clean, comfortable, and confident stays anywhere in the world.
Website: Thecalliopejames.com
Dot & Dragon — Gwen Austin, Founder
Founded by Gwen Austin, Dot & Dragon is a discovery marketplace bringing together over 40 women-owned mahjong companies, offering tiles, mats, decor, and accessories for modern players.
Website: Dot-and-dragon.com
Wedding Weekender — Anne Marie Carroll, Founder
Founded by Anne Marie Carroll, Wedding Weekender rents handheld camcorders to couples and edits raw footage into authentic, high-quality wedding films.
Website: Weddingweekender.com
Anzabridal — Anna Ponomareva, Founder
Founded by Anna Ponomareva, Anzabridal crafts premium-quality, handmade bridal veils in Canada for ready-to-wear and custom bridal orders worldwide.
Website: Anzabridal.com
Saran Pilates — Gabrielle Saran, Founder
Founded by comprehensive certified instructor Gabrielle Saran, Saran Pilates offers an on-demand Reformer workout platform helping users build strength and mobility at home.
Website: Saranpilates.com
T. Adler — Tiffany Adler, Founder
Founded by Tiffany Adler, T. Adler is a luxury jewelry design firm specializing in custom commissions that honor her family's 127-year heritage of fine craftsmanship.
Website: Tiffanyadler.com
SelfLoveMom — Subha Shahbaz, Founder
Founded by Subha Shahbaz (MSc, Applied Psychology), SelfLoveMom is a research-backed content platform offering practical guides on parenting, budgeting, and mental wellness for single mothers. Website: https://selflovemom.com
Clarity Music Marketing — Claire Donzelli, Founder
Founded by Claire Donzelli, Clarity Music Marketing is a Los Angeles agency guiding artists and music brands through authentic PR, digital strategy, and fanbase growth.
Website: Claritymusicmarketing.com
Pretty Neat: An Organizational Solution — Audra George, Owner
Owned by Audra George, Pretty Neat provides professional home organizing services in Oklahoma City to establish functional, stress-relieving living systems.
Website: Prettyneatok.com
Brazilian Lymph Spa — Val Oliveira, Founder
Founded by Val Oliveira, Brazilian Lymph Spa provides specialized Brazilian lymphatic drainage, detox massages, and body sculpting treatments in Chicago. Website: Brazilianlymphspa.com
Camille Torres Designs — Camille Torres, Founder
Created by Camille Torres in Ashland, Oregon, Camille Torres Designs produces fine jewelry utilizing Keum-boo—an ancient Korean technique fusing 24K gold to oxidized sterling silver.
Website: Camilletorresdesigns.com
KH Designs — Kathryn Holeton, Founder
Founded by Kathryn Holeton, KH Designs provides brand strategy and graphic design services centered around RPG character archetypes to help creatives and businesses refine their messaging. LinkedIn:
