A National Business Women’s Week directory from Posh Lifestyle & Beauty Blog
Building a business asks a founder to do many things at once: understand her customers, communicate her value, make difficult decisions, and create systems that can support the work. The women in this directory have built businesses around helping others meet those demands.
For National Business Women’s Week, we are introducing women-led companies and practices working across strategy, visibility, technology, education, law, and leadership. Their paths are varied, but each brings a clear point of view about what businesses—and the people running them—need next.
EDITOR’S CHOICE
Inspired Life Professionals
Founder: Rasheda Kamaria Williams
Discover: PR, thought leadership consulting, and workshop facilitation
As a business writer in the early 2000s, Rasheda Kamaria Williams saw what positive news coverage could do for a business and its owner. Later, working in public relations and communications, she continued to encounter talented people whose meaningful work was not receiving the attention it deserved.
She launched Inspired Life Professionals in 2024 to help change that. The purpose-driven consultancy supports emerging and experienced professionals from diverse backgrounds in turning experience into expertise that media, funders, and customers can recognize.
Its services include PR and Thought Leadership Consulting and Workshop Facilitation. Rasheda also highlights her book, Get Notice for Good: Amplify Your Impact. Her work is especially relevant to changemakers who know the value of what they do and need help communicating it to a wider audience.
“I believe that visibility is viability. My ultimate goal with Inspired Life Professionals is to support changemakers in getting the media attention, awards and accolades they deserve for the difference they make in the world.”
— Rasheda Kamaria Williams
Website: Inspiredlifepros.com
Elz Fractional Partners
Founder: Nicole Gallicchio-Elz
Discover: Business assessments, strategic advisory, and leadership mentorship
Before buying another platform, hiring another person, or increasing an advertising budget, Nicole Gallicchio-Elz wants founders to understand the problem they are trying to solve. Elz Fractional Partners examines operations, finances, marketing, people, and systems together to identify what is helping a company grow and what is getting in its way.
Nicole’s background spans science, teaching, and more than 20 years as a COO. That experience shapes a practice built around finding patterns, questioning assumptions, and recognizing how decisions in one part of a business affect another.
Services include Tactical Business Audits and Deep-Dive Assessments, Advisory & Strategy through a Flex-Term Partnership, and 1:1 Leadership Mentorship. Her complimentary “5 Wins” Business Review identifies five to seven opportunities a company can act on, including possibilities across branding, lead flow, social media, and search visibility.
“You don't need perfect answers — just honest ones. No judgement here, just listening ears and deep encouragement.”
— Nicole Gallicchio-Elz
Website: Elzfractionalpartners.com
PilatesBridge Marketing Services
Founder: Anastasiya Goers
Discover: Websites and ongoing marketing support for Pilates and wellness businesses
Anastasiya Goers understands the wellness businesses she serves from the inside. Before moving into websites and digital marketing, she worked as a Pilates instructor. PilatesBridge Marketing Services grew from her desire to support the professionals helping people move and feel better in their communities.
The company helps independent Pilates and wellness businesses strengthen their online presence through strategic website design, local search visibility, content, and ongoing digital marketing support. Her industry experience shapes how she approaches both the message and the practical work of helping prospective clients find a business.
“Most wellness business owners didn’t start their businesses because they wanted to become marketers. They started because they wanted to help people. I built PilatesBridge to make the marketing side easier so they can keep doing the work that creates positive change in people’s lives and in the communities around them."
— Anastasiya Goers, Founder, PilatesBridge Marketing Services
Website: Pilatesbridge.com
SincerelySusye
Founder: Susye Weng-Reeder
Discover: Luxury storytelling, editorial partnerships, and AI visibility consulting
Susye Weng-Reeder brings two parts of her career together at SincerelySusye: linguistic engineering and marketing experience in Big Tech, and a second career as a luxury lifestyle creator and independent publisher.
Based in San Francisco, her business works across hospitality, travel, restaurants, beauty, fashion, entertainment, and lifestyle. Brand partnerships combine social storytelling and editorial content with attention to how that work can remain discoverable after the initial campaign. Her portfolio includes work with more than 200 brands, according to her submitted background.
Through her consultancy, Susye applies her AEO EVOLVED methodology and Closed Loop Authority System (CLAS) to digital identity, authority, and AI visibility. The work serves brands, founders, and established creators looking more closely at how they are understood and surfaced in search.
“In the AI era, visibility is no longer just about reaching people. If AI doesn’t understand who you are, what you do, and why you matter, you can be left out of the opportunities it recommends.”
— Susye Weng-Reeder
Website: Sincerelysusye.com
The Power Table
Founder: Taylor Smith, Founder & Visionary Behind The Power Table
Discover: Power Table LIVE, events, media, and founder community
Taylor Smith wanted a room where women running businesses could find useful conversations, practical strategy, and the relationships that help ideas move forward. The Power Table grew from that search for connection into an events and business development company for women running digital companies.
Her background in human behavioral science and qualitative and ethnographic research informs her interest in how women build businesses. Taylor’s work looks beyond follower counts to the companies, relationships, and opportunities that exist behind a public profile.
The company’s offerings include The Power Table Podcast, the Stand Out & Sell Out virtual conference, The Power Table Mastermind, and its flagship in-person gathering. Power Table LIVE 2027 is scheduled for April 20–22 at Henderson Beach Resort in Destin, Florida, with the theme Infrastructure of Influence. Strategy and implementation remain central to the experience Taylor is creating.
Website: Thepowertable.co
——————————————————————————————————————————————-
More Business Women We Love
The Cavu Group
Founder & CEO: Leslie Short
Discover: Leadership, culture, and accessibility advisory
Leslie Short founded The Cavu Group with a conviction that a business can put people first and remain profitable. Her background spans business-building, brands, entertainment, and accessibility advisory, including Deaf Culture education and ASL study.
The firm works with organizations on leadership strategy, company culture, accessibility, and organizational development. Leslie also highlights her memoir, Someone Has to be the First, which explores her experiences and the different ways leadership can appear throughout a life.
Website: Thecavugroup.com
Big Plans Media
Founder: Dr. Eva Wolf
Discover: AI consultancy and practical workshops
Dr. Eva Wolf helps expert-led B2B and professional-service firms get found in Google and AI search, then adopt AI where it actually pays off. The Miami-based founder also teaches AI marketing at the college level and runs Miami AI Women, a monthly meetup for women building with AI in South Florida.
Her workshop, Level Up: Put AI to Work in Your Business, is a live 90-minute online session on Wednesday, October 28. Priced at $97 with 15 seats, it is designed for founders to leave with one AI system running in their business.
Website: Bigplans.media | Bigplans.media/ai-workshops
Live Your Message
Founder & CEO: Marisa Murgatroyd
Discover: Success School
Marisa Murgatroyd began as an artist and brand designer before building an online business education company. At Live Your Message, her Experience Formula draws on game design and the psychology of motivation to encourage students to act on what they learn.
Success School helps aspiring entrepreneurs develop a business through focused weekly work, monthly live classes, clear missions, coaching, and AI tools trained on Marisa’s methods. The emphasis is on giving people a practical next step as they turn experience and expertise into an offer of their own.
Website: Liveyourmessage.com
Pulse Law LLP
Co-Founders: Todd Bissett and Irena “Ree” Kramer
Discover: Corporate legal guidance for growing startups
Experienced corporate lawyers Todd Bissett and Irena Kramer built Pulse Law as a boutique firm serving the needs of growing startups. The practice focuses on practical legal strategies that help founders develop and protect their businesses.
Ree’s work includes supporting female founders through negotiations and different stages of company growth. For entrepreneurs making consequential decisions about their businesses, the firm offers legal guidance informed by the demands of building a startup.
Website: Pulselaw.com
Above the Bar Advocacy
Founder: Cara Graham
Discover: Professional self-advocacy coaching for lawyers
Cara Graham’s path combines communication education, trial advocacy, and a personal rethinking of professional life after serious illness. She built Above the Bar Advocacy around work she chose to continue: teaching, advocacy, and helping lawyers grow.
The practice helps attorneys translate sound judgment and expertise into deliberate communication, with attention to visibility, boundaries, reputation, and sustainable professional goals. Selective one-on-one coaching addresses specific communication challenges, alongside speaking, teaching, and organizational work.
Website: Abovethebaradvocacy.com
Meridian Operations Group
Founder & CEO: Tiffany Perkins, MBA
Discover: The Margin Diagnostic™
Tiffany Perkins’ career took her from building supply chain technology to working alongside the people using it, then into executive operations leadership. That experience shaped Meridian Operations Group, an advisory firm helping consumer-goods manufacturers and brands address operational problems at their source.
Its Margin Diagnostic™ is a focused 30-day engagement examining supply chain, procurement, logistics, and operations. Leaders receive a Margin Opportunity Report that prioritizes potential improvements by financial impact, root cause, and feasibility, followed by an executive readout and recommended next steps.
Website: Themeridianopsgroup.com
The Cannabis Business Advisors / Sara Gullickson
Founder & CEO: Sara Gullickson
Discover: The Strategic Women Method and Nice is Expensive
Sara Gullickson built her entrepreneurial experience in complex, highly regulated markets. As founder and CEO of The Cannabis Business Advisors, she brings that background to corporate advisory work while also helping female leaders advocate for their professional value.
Her Strategic Women Method and practical workbook, Nice is Expensive, focus on negotiation, positioning, and executive authority. The work translates her business experience into frameworks for women preparing to ask for more, communicate their value, and make consequential professional decisions.
Website: Saragullickson.com
Iffel International
Founder & CEO: Hema Dey
Discover: Marketing strategy, AI visibility, and accessible AI education
Hema Dey began Iffel International in Christchurch, New Zealand, in 2006 and later brought the business to Southern California. Over two decades, the firm has evolved from a general marketing agency into a practice focused on marketing and AI strategy.
Its SEO2Sales and AEO-GEO work addresses how businesses are discovered through search and AI tools. Hema also created the AI Translator Academy and wrote The AI Translator: Making Your Marketing Message Click with People and Code, with a focus on making technical concepts approachable to business owners.
Website: Iffelinternational.com
Discover more women-led businesses in our companion directories: Women Redefining Wellness: Health, Beauty & Personal Growth and Women Bringing Fresh Ideas Home: Food, Family & Everyday Living.
