A National Business Women’s Week directory from Posh Lifestyle & Beauty Blog
The businesses that become part of our lives often begin with a familiar question: could this be easier, more useful, or more thoughtfully made? For the women in this directory, that question has led to everything from ancient-grain pantry staples and reusable home essentials to family technology, travel guides, and a different way to approach personal space.
In celebration of National Business Women’s Week, meet 13 women-led businesses bringing fresh ideas to the places we live, the routines we share, and the experiences we make time for.
EDITOR’S CHOICE
Gruff Grains & Cream of the West
Crystal Manuel: Co-Founder of Gruff Grains and Co-Owner and Educational Spokesperson for Cream of the West
Discover: Ancient Grain Grits and Montana pantry staples
For Crystal Manuel, the story of a meal begins well before it reaches the kitchen. Her experience with Graves’ disease prompted a closer look at the relationship between farming, food, and personal well-being. Alongside her husband, Jody, she helped transition their multigenerational Montana farm to organic and regenerative practices.
Crystal later co-founded Gruff Grains to make ancient grains easier to prepare. Gruff Ancient Grain Grits turn farro into coarsely cracked grits that cook in approximately 12 minutes. Adjusting the liquid creates a creamy porridge or a more granular base for savory meals, sides, and breakfast bowls.
Her work also connects with Cream of the West, established in Montana in 1914. Its offerings include Organic Cracked Oats, Roasted Wheat, 7-Grain cereal, flapjack mix, breading mix, corn flour, snacks, and gift baskets. Together, the two brands bring Montana’s grain traditions into contemporary kitchens.
Websites: Gruff Grains | Cream of the West:
Very Symbolic
Founder: Kelli Blake
Discover: Dream and symbol interpretations delivered by email
Kelli Blake grew up in a family that paid attention to dreams and signs. She first created Very Symbolic as a personal tool, drawing together family traditions and other approaches to interpreting the symbols people notice in everyday life.
When relatives began returning with their own dreams, animal encounters, and repeating numbers, the idea grew into a service for a wider audience. Very Symbolic draws on nature wisdom, classical dream study, numerology, mystical teachings, and astrological context in its interpretations.
The Quick Read, priced at $8, offers a three-part interpretation of one dream, sign, or symbol. The $21 Full Report includes seven sections with named sources and current astrological context. A free guide introduces 29 symbols and their meanings across traditions. It is a distinctive founder story rooted in Kelli’s interest in how people make personal meaning from what they notice.
Website: Verysymbolic.com
We Organize LLC
Founder & CEO: Kruti Naik
Discover: Home, digital, photo, and productivity organization
An overflowing inbox can demand as much attention as an overflowing closet. Kruti Naik’s We Organize takes both seriously, helping individuals, families, professionals, and small-business owners build systems that fit their lives.
Before founding the Northern Virginia business in 2024, Kruti spent approximately 10 years in pharmaceutical research and another 10 in IT, including business analysis and project management. Identifying a problem and finding a workable solution became the connection between those careers and her organizing practice.
Services span Home & Space Organization, Digital Organization, Photo & Legacy Organization, and Productivity & Business Systems. Digital organization is an especially important part of her work, addressing the inboxes, calendars, cloud storage, photos, and apps that quietly accumulate throughout daily life.
“I believe organization should fit the person, not the other way around. The goal isn’t perfection—it’s creating practical systems that make everyday life easier and give you more space for what matters. That belief is exactly why I chose the tagline for We Organize: ‘Your Life, Your Way.’”
— Kruti Naik, Founder & CEO, We Organize
Website: Weorganize.us
SuperBee
Founder & CEO: Antoinette Jackson
Discover: Beeswax wraps, reusable bags, and plastic-free home essentials
Antoinette Jackson started SuperBee in 2016 with a reusable alternative to plastic cling wrap. Growing up on a farm in the Australian bush helped shape her interest in everyday choices and their environmental impact; building the business gave that interest a practical outlet.
Today, the certified B Corp based in Northern Thailand offers handcrafted essentials for the kitchen, laundry room, bathroom, and travel bag. Much of its production takes place in-house with women artisans from nearby rural communities. The company also ships through a warehouse in Pennsylvania.
Explore the founding Beeswax Food Wraps, Waxed Bags for food and snacks, HexaWash laundry products, Dentos Toothpaste Tabs, and Wool Dryer Balls. Each offers a specific place to begin changing a familiar household routine.
“Nobody needs a lecture about plastic. They need a better option on the shelf and the freedom to pick it up.”
— Antoinette Jackson, Founder & CEO, SuperBee
Website: Superbee.me | Waxed Bags
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More Business Women We Love
Yagecic Family Writes
Founder: Tatiana Yagecic
Discover: The Dear Diary activity book series for ages 7–11
An ordinary “I’m bored” moment became a family publishing project for Tatiana Yagecic. Based in Charleston, Yagecic Family Writes creates screen-smart activity books that give children invitations to make, explore, and try something for themselves.
Published under the author name The Yagecic Family, Dear Diary, I’m BORED!, Dear Diary, I’m FLYING!, and Dear Diary, I’m a Chef! bring that idea to afternoons at home, travel days, and time in the kitchen. The books are created collaboratively by the family behind them.
Website: Yagecicfamilywrites.com
Seasons Women
Founder: Stevie Kovanda
Discover: Community and connection through life’s changing seasons
Sometimes the friendship you need is with someone who understands what you are going through right now. Stevie Kovanda created Seasons Women to help women find connection, community, resources, and support through different stages of life.
The app welcomes women navigating motherhood, career changes, relationships, personal growth, starting over, and other transitions. Its purpose is to make it easier to meet people who understand your present circumstances and find resources relevant to them.
Website: Seasonswomen.com
Much Joy Pet Services
Founder & Owner: Autumn Childs
Discover: Pet care that considers the person at the other end of the leash
Autumn Childs brings approximately 25 years of experience in education to a Tampa pet-care business shaped by individual needs. Much Joy Pet Services provides weekday dog walks, in-home sitting, family-style boarding, and emergency care, with particular attention to senior pet owners and their families.
Its emergency pet-sitting service helps when an owner is hospitalized or temporarily unable to provide care. Autumn is also developing individualized Pet Care Tool consultations that consider both a pet’s needs and an owner’s ability to use and maintain the equipment.
Website: Muchjoypetservices.com
Apartment Renovation NYC
Principal Architect: Lenka Ilic
Discover: Architectural guidance for Manhattan and Brooklyn apartment renovations
Renovating an apartment involves design decisions, building approvals, permits, and a host of people who need to work together. Lenka Ilic’s Apartment Renovation NYC, a specialized department of Lenka Ilic Architecture D.P.C., guides owners through that process.
Services include design, co-op and condo building approvals, NYC Department of Buildings permit applications, assistance with contractor selection, and construction oversight. The architect-led approach keeps the owner’s interests central from the initial concept through completion.
Website: Apartmentrenovation.nyc
Julia Stafi Architects
Founding Partner: Julia Stafi
Discover: Consulting on autonomous urbanism
Julia Stafi asks what our neighborhoods might become if they were designed around different assumptions about transportation. After more than 14 years in architecture focused on sustainability, she developed a practice exploring how autonomous mobility could change streets, parking, and public space.
Her consulting uses spatial scenarios and visualizations to help cities, developers, and mobility companies examine those possibilities. The practice is also expanding into talks and educational materials for architects and planners thinking about the future of urban life.
Website: Juliastafi.com
MissTourist
Founder: Yulia Saf
Discover: Practical destination guides for independent travelers
Yulia Saf’s personal travel blog grew into MissTourist, an independent guide site built around helping readers plan their own trips. Its free destination guides cover where to stay, what to do, and how to put the details together.
The company reports more than 1,600 guides across over 100 countries, with firsthand experience central to its approach. For readers planning a city break, a longer adventure, or a solo trip, MissTourist offers a place to start gathering practical answers.
Website: Misstourist.com
Aura Fire Safety
Owner: Lo Choe, Architect and Licensed Electrical and Fire Safety Contractor
Discover: Fire safety services with clear next steps
A technical inspection report is only useful if someone understands what needs to happen next. That handoff motivates Lo Choe’s work at Aura Fire Safety in the San Francisco Bay Area.
The company helps residential, commercial, and mixed-use property teams translate inspection findings into actionable tasks. Its services include monitoring, design, installation, inspections and testing, and repairs for fire alarm systems, sprinklers, and emergency lighting. Clear communication helps property teams coordinate access, residents, contractors, and the work ahead.
Website: aurafiresafety.com
TiraMuisu
Founder & CEO: Melody Yang
Discover: AI-assisted beauty research
Former Apple tech lead Melody Yang left an established technology career to build TiraMuisu, a beauty search platform designed to help shoppers look more closely at product experiences beyond the marketing.
The company describes its approach as adversarial AI: different AI personas examine and debate product information, drawing on video reviews and social conversations to identify recurring concerns and strengths. The platform explores details such as texture, oxidation, and ingredient compatibility, reflecting Melody’s interest in bringing a more analytical approach to beauty discovery.
Website: Tiramuisu.ai
Babs
Founder & CEO: Liz Meyerdirk
Discover: Technology designed around household and family logistics
Liz Meyerdirk noticed how much support surrounds corporate executives while the person managing a household is often expected to keep everything in her head. Babs grew from her belief that family logistics deserve tools designed specifically for the work.
The company is building a shared family operating system to help household members work from the same plan. Liz also credits her mother’s decision to return to school at 40 and pursue computer science with shaping her understanding of women’s agency, opportunity, and time.
Website: Hellobabs.ai
Explore the rest of our National Business Women’s Week series: Women Redefining Wellness: Health, Beauty & Personal Growth and Women Building What’s Next: Business, Visibility & Leadership.
