There is something incredibly special about shopping small and supporting family-owned businesses. When you purchase from a family brand, you aren't just buying a product. You are supporting a shared dream, generational craftsmanship, and deep-rooted passion. This season, we are thrilled to spotlight a curated selection of incredible family-owned businesses that are making a difference in the beauty, wellness, home, and lifestyle spaces.
Here are the family-owned brands we absolutely love right now!
✨ FEATURED FAMILY-OWNED BRANDS ✨
Clean Composting Company
Founder: Michelle Horneff-Cohen, Founder & Creator of The Compost Collector®
If you want to live more sustainably but hate the mess, Clean Composting Company is about to change your kitchen routine. Founded by Michelle Horneff-Cohen, this innovative brand creates practical, everyday tools designed to make composting cleaner and easier for households. After more than 25 years working in residential property management in San Francisco, Michelle saw firsthand the challenges residents faced with food waste compliance. The lightbulb moment happened during a dinner cleanup conversation with her husband in 2017. Frustrated with leaking bags and difficult cleanup, she knew there had to be a better way.
Rather than creating just another complicated gadget, Michelle wanted to simplify the very first step of composting for real households. The result? Their signature bestseller, The Compost Collector®. This genius product is a tossable, 100% pre-consumer, PFAS-free molded fiber paper pulp container with a lid. It is designed for collecting kitchen food scraps and placing them directly into the organics bin, meaning no liners, no leaks, and zero cleanup required. Today, Michelle remains closely involved in the company’s product development and education, focusing on approachable solutions that fit naturally into your everyday life.
Shop the Bestseller: The Compost Collector® (1-Month Supply 4-Pack)
Connect & Shop:
Website | Instagram | Facebook | TikTok | LinkedIn | Threads | Bluesky
Popple Tree Creek Farms
Founders: Benjamin Machlitt (Veteran, Farmer, and Product Developer) & Kori Machlitt (Co-Owner and Operations Manager)
There is nothing quite like farm-to-table wellness, and Popple Tree Creek Farms delivers exactly that. This veteran-owned family farm based in Northern Minnesota specializes in premium products made from American-grown elderberries. Their beautiful journey started with just a handful of elderberry plants in their front yard and a simple desire to make elderberry syrup for their own family. What began as a small backyard project quickly blossomed into a passion for American elderberries and a firm belief that people deserve products made from real fruit, simple ingredients, and honest production methods.
Today, the farm is a true family affair. Benjamin and Kori work alongside their two daughters, who assist with everything from production and packaging to events and day-to-day operations. From planting to bottling, the family is involved every step of the way, ensuring everything is crafted with the same care they expect for their own home. Their bestsellers include Elixir Elderberry Syrup, Honey Elderberry Syrup, and elderberry/elderflower-infused raw honeys.
Posh Perk: They are currently running a stock-up promo on their syrups! Buy 2 and save 10%, Buy 3 and save 12%, or Buy 4+ and save 15%.
Connect & Shop:
Poppletreecreekfarms.com | Instagram | Facebook | TikTok | YouTube
MORE FAMILY-OWNED BRANDS WE LOVE
PerfumeM
PerfumeM is an independent fragrance research platform born out of a simple family question. When founder Ahmad Khan's mother asked for cologne recommendations for his brother's wedding, he found the online fragrance space completely unhelpful. So, he built the site he wished existed. Today, PerfumeM features a catalog of 3,000+ perfumes, each with a hand-built, full dossier covering scent arc, climate scoring, and performance benchmarks. Shop PerfumeM
Nose of Justice
Inspired by their rescue corgi, Churro, Nose of Justice makes all-natural dog treats with attitude, and it is all for a great cause. The entire family helps run this brand, crafting single-ingredient, human-grade freeze-dried treats (like beef liver and chicken breast) in small batches in California's Santa Ynez Valley. With zero additives or fillers, these treats truly do right by your furry best friend. Shop Nose of Justice
Mama Coco
Mama Coco was born at 3am when founder Megan Dorrian Skeath realized how frustrating snaps and zippers are on babywear in the dark. Bootstrapped and family-run, this elevated newborn essentials brand is based in Manhattan Beach and specializes in fastener-free babywear, like their signature Cocoon Swaddle. Designed to make early parenthood more peaceful, the pieces work just as beautifully as they look. Shop Mama Coco
Adorn512
Adorn512 is a woman-owned jewelry brand based in Downers Grove, IL, offering dainty designs and minimal lines for every phase of life. Founder Dana Mitchell transitioned from labor and delivery nursing to handcrafted jewelry in 2010 to help people feel confident and celebrated. Today, her husband Steve and their kids Violet and Miles all help out with the bustling family business. Shop the brand: Adorn512.com | Meet the family: Watch their family story on Instagram
Platesfull
Husband-and-wife team Sharon Kuriakose and Sheela Rodrigues created Platesfull, a marketplace that connects customers with private chefs for curated in-home hospitality experiences across the U.S. Entrepreneurship is a full family journey for them. Their 14-year-old son, Zion, even helps brainstorm ideas and assist with marketing. Platesfull is all about creating meaningful, deeply rooted experiences centered around food and connection. Visit them online at Platesfull
Shine Living Community
Created by two of three triplet sisters, Shine Living Community is a vibrant wellness platform dedicated to helping you reclaim your health and power through movement, nourishing food, and breathwork. After 20+ years of creating iconic restaurants, Jill and Jessica Emich launched Shine in 2020 to take their mission of wellness and connection beyond their four walls for a global impact. Explore Shine Living Community at shinelivingcommunity.com.
LITO: Luxury in the Outdoors
LITO was created by campers, for campers, to elevate the outdoor experience. After years of camping with her family and dogs, founder Carol Carimi Acutt couldn't find a stylish, durable camping tablecloth that wouldn't blow away in the wind, so she made one. From top-tier tablecloths to light-up dog leashes, LITO proves you don't have to "rough it" to enjoy playing in the dirt.
Shop LITO: LITOLUXURY.COM
The LITO Story: Watch their original story on YouTube
Scandinavian Hearts
Created from a deep love for Nordic heritage and storytelling, Scandinavian Hearts offers Scandinavian-inspired gifts, books, and decor. Wendy Jensen and her family created the brand to celebrate connection, simplicity, and finding joy in the little things. Their thoughtful designs are perfect for helping families celebrate traditions and make everyday moments meaningful.
Website: Scandinavianhearts.com
Etsy Shop: Scandinavianhearts.etsy.com
Amazon Author Page: Wendy Jangaard Jensen on Amazon
Kamaka Hawai‘i Ukulele
Founded in Honolulu in 1916, Kamaka Hawai‘i has remained a family-owned and operated musical instrument company for four generations. Still handcrafted in Hawai‘i using generational techniques, the Kamaka family oversees every step from wood selection to production. Regarded as one of the most iconic ukulele makers in the world, their instruments are a stunning tribute to Hawaiian craftsmanship and cultural legacy. Learn more: Kamakahawaii.com
