Behind every product in this guide is a powerful story—of culture, resilience, and creativity. This curated list highlights BIPOC-owned businesses that are redefining industries, from fashion and beauty to wellness and lifestyle. These founders aren’t just building brands; they’re reclaiming space, creating community, and offering goods that reflect deep intention and identity. Whether you’re looking to shop more mindfully or discover something truly original, this guide is your gateway to businesses worth supporting year-round.
Studio One Eighty Nine
Studio One Eighty Nine is a fashion social enterprise that promotes African and African-inspired fashion. Co-founded by actress Rosario Dawson and Abrima Erwiah, the brand focuses on sustainable production, artisan empowerment, and cultural storytelling. Their collections feature handcrafted garments made using traditional techniques, supporting local artisans and preserving heritage crafts. The brand has partnered with the United Nations' Ethical Fashion Initiative to further its mission of positive social impact.
What to Buy: Studio One Eighty Nine's collections often feature vibrant prints and traditional African textiles. Their hand-batiked dresses and tailored blazers are standout pieces that blend cultural heritage with contemporary design. Shop: studiooneeightynine.com
17th & Granville
17th & Granville is a Black- and nonbinary-owned clothing brand founded by Anissa "Donny" Truitt (she/they), a gender-fluid techie and entrepreneur based in Maryland. With a focus on gender-free, size-inclusive fashion (XS–5X), the brand creates pieces that prioritize comfort, identity, and authenticity—encouraging everyone to show up as their full selves. Rooted deeply in community, 17th & Granville donates a portion of its proceeds to BIPOC and LGBTQ+ organizations. From thoughtful design to inclusive sizing, the brand is more than fashion—it’s a movement built on equity, expression, and impact.
What to buy: Empowered Croptop
The Empowered Crop is designed to make you feel strong and unstoppable, whether you're hitting the gym, going for a casual outing, or simply lounging at home. Made with premium fabric, it offers ultimate comfort without compromising on style. Shop: 17thandgranville.com
Wray NYC
Wray NYC is a woman-founded, BIPOC-owned fashion label that merges fine art inspiration with inclusive design. Established by designer Wray Serna in 2015, the brand is committed to ethical production, with garments crafted in fair-trade factories in Hong Kong and India. Wray NYC offers a diverse range of clothing, including tops, swimwear, loungewear, dresses, and knitwear, all designed to be both stylish and accessible. Shop: wraynyc.com
What to Buy: Wray NYC's collections are known for their vibrant colors and artistic prints. Their size-inclusive range, spanning from XXS to 6XL, ensures that everyone can find pieces that fit and flatter. Standout items include their flowy dresses and comfortable loungewear, perfect for adding a pop of color and creativity to any wardrobe.
Hope for Flowers
Hope for Flowers is a sustainable fashion brand founded by renowned designer Tracy Reese. The brand emphasizes ethical production, using eco-friendly materials and supporting local artisans in Detroit. Collections are known for their vibrant prints and feminine silhouettes, reflecting Reese's commitment to empowering women and promoting positive social change through fashion. Shop: hopeforflowers.com
What to Buy: The Hope for Flowers Print Smocked Crop Top is a notable piece, featuring vibrant prints and a flattering smocked design. This top embodies the brand's commitment to sustainable fashion and feminine aesthetics.
Ziran
Ziran is a luxury fashion brand that merges ancient Chinese techniques with modern design. The brand exclusively uses Xiang Yun Sha silk, a rare fabric hand-dyed using a centuries-old process. Ziran's commitment to sustainability and cultural preservation is evident in its made-to-order model and emphasis on slow fashion principles. Shop: theziran.com
What to Buy: Ziran's signature pieces include flowing silk garments that showcase the unique Xiang Yun Sha fabric. Their best-sellers often feature minimalist designs that highlight the natural beauty of the silk and the traditional dyeing techniques.
