There’s something powerful about shopping with purpose—especially when that purpose includes uplifting women entrepreneurs who are changing the game. These five women-owned small businesses are not only creating high-quality, thoughtfully made products, they’re also driven by missions rooted in sustainability, inclusivity, and community. Whether you're looking for clean beauty staples, eco-friendly home goods, or culturally inspired accessories, this guide will introduce you to innovative brands worth supporting and standout items that deserve a spot in your cart.
Two Seventy Nine
At Two Seventy Nine we create and design furniture that honors effortless design and contemporary styles. We specialize in solid hardwood and quality materials that showcase comfort, timeless design, and durability. We offer furniture that is made to last and look elevated in any space.
What to buy: Their top 3 best sellers:
4Joy® Paddles: A Mission Beyond the Game
At 4Joy®, every paddle tells a story of resilience, creativity, and strength. Founded by artist Stacey Cleary—a mother of two and a brain tumor survivor—4Joy® is more than just a brand; it’s a testament to the power of perseverance. As an artist and school teacher Stacey’s journey through illness and recovery inspired her to create something meaningful, infusing each paddle with artistic craftsmanship and innovative design.
Fighting disease is at the heart of 4Joy’s mission. Beyond delivering high-quality, performance-driven paddles, the company is committed to spreading awareness and supporting those facing health challenges. The sport of pickleball itself embodies health, movement, community, and joy—values that align with the company’s dedication to positivity, wellness and giving back.
What to buy: DinkForPink Special Edition 4Joy Pickleball Paddle Premio Series: The Special Edition Premio DinkforPink Paddle by 4Joy® is designed for high-performance play and meaningful impact. As a proud partner of Susan G. Komen®, 4Joy® donates 15% of all DinkforPink paddle sales to breast cancer research. Built with T700 Carbon Fiber, thermoformed edges, and a textured surface, this paddle delivers control, power, and spin for advanced-level players. The designer graphics add bold style to every swing, making it a standout on and off the court.
Comfort meets innovation with an elongated handle, soft EVA interior, and luxe faux leather grip—engineered to reduce vibration and support arm health. Loved by players in resorts, clubs, and pro shops, each paddle also includes a neoprene cover for protection. Shop now: 4joypaddles.com
Hadley Pollet
Hadley Pollet is a fashion and accessories brand built on the belief that individuality is power. Known for bold, distinctive designs that resist fast fashion trends, the brand champions originality, ethical craftsmanship, and sustainable practices. Founder Hadley Pollet partners with local and global artisans to create pieces that are as meaningful as they are beautiful, prioritizing quality, fair wages, and community impact. Rooted in a mission to preserve creativity and empower independent makers, Hadley Pollet offers timeless, one-of-a-kind fashion for those who refuse to blend in.
What to buy: Cream Rococo Shell Departure Tote
Their large canvas departure tote with interwoven jacquard ribbons will meet you at the crux of smart and stylish in your everyday life. Ergonomically designed to fit on your shoulder or elbow seamlessly with multiple pockets inside, take it to the farmers market, the beach, on a road trip, quick overnight, or on a flight. Handcrafted Canvas Departure Tote with Interwoven Jacquard Trims showcase our copyrighted Rococo Shell, Multiple Inside Pockets, Leather Braiding, Button Closure, Ergonomic Design. Shop: Hadleypollet.com
Blueland
Blueland is an eco-conscious cleaning products company founded by Sarah Paiji Yoo. The brand aims to reduce single-use plastics by offering refillable cleaning solutions. Their products are designed to be both effective and environmentally friendly. Blueland's innovative approach includes tablet-based cleaners that dissolve in water, eliminating the need for disposable plastic bottles. This system not only reduces plastic waste but also offers a cost-effective and convenient solution for consumers. The company's commitment to sustainability is evident in their product design and packaging choices.
What to buy: Laundry Detergent Starter Set
This starter set includes 60 laundry tablets packaged in a reusable tin, promoting sustainability in everyday chores. The tablets are free from harmful chemicals and are suitable for all washing machines, providing a powerful clean without compromising environmental values. Shop the Laundry Detergent Starter Set
Saie Beauty
Founded by Laney Crowell in 2019, Saie Beauty is a clean makeup brand that emphasizes sustainability and inclusivity. The company uses clean, mostly vegan ingredients and partners with environmental organizations like The Coral Restoration Foundation. Saie is committed to diversity, featuring a wide range of skin tones in their marketing and product offerings. Saie's product line includes tinted moisturizers, blushes, and highlighters, all designed to enhance natural beauty without harmful chemicals. The brand's focus on transparency and community engagement has garnered a loyal customer base seeking effective and ethical beauty solutions.
Featured Item: Slip Tint Broad Spectrum SPF 35 Tinted Moisturizer
This tinted moisturizer offers light, glowy coverage with SPF 35 protection, made with clean ingredients suitable for all skin types. It's designed to provide hydration and sun protection while delivering a natural, dewy finish, making it a staple in minimalist beauty routines. Shop: Kohls.com
