Supporting women-owned small businesses isn't just a trend; it's a powerful act of community and intention. From skincare alchemists and wellness innovators to artisans redefining beauty and self-care, these founders are creating standout products rooted in purpose, creativity, and resilience. This guide celebrates some of our favorite women-owned brands that deliver luxury, effectiveness, and heart in every offering. Whether you're restocking your rituals or discovering something new, each pick helps amplify a woman’s vision and impact.
Generation Sport
Founded by an Olympian and built by women, Generation Sport designs performance activewear basics made to fit, flatter, and support powerful athletic builds. From compressive leggings (with no front seams), to anti-chaffing bike shorts, to supportive sports bras that still let you breathe - we know what makes us feel comfortable and confident, so we made gear to move with women at the top of their game.
At Generation, we understand firsthand the power of sport to uplift women in all areas of life – not just on the field. We're on a mission to break down barriers to movement across Generations, because when you feel good, you love to play, and when you love to play, you’re in the game for life. In keeping with our mission, we donate 1% of all sales to provide sports bras for girls in need.
What to buy: Zero-G Sports Bra
Our medium-support Sports Bra is the everyday essential you need to take you from pounding the pavement to hitting the mat. We designed this bra to keep up with your busy lifestyle. Supportive enough for your toughest workouts while still soft and breathable so you won't be dying to rip her off as soon as you get home. Features removable padding for your desired coverage. Shop: Generationsport.co
Seesaw
Seesaw offers a science-backed, breathwork-based solution to managing inflammation naturally, because sometimes anti-inflammatory diets aren’t enough. Designed specifically with women in mind, Seesaw helps regulate the nervous system and reduce flare-ups triggered by stress, hormones, or chronic conditions. The key is the Egg Biosensor, a sleek handheld device paired with a mobile game that guides you through targeted 3-minute breathing exercises. These sessions stimulate the vagus nerve, releasing acetylcholine to calm the body’s inflammatory response.
What sets Seesaw apart is real-time feedback. Unlike generic wellness apps, the Egg Biosensor uses heart rate variability and smart sensors to show how your breathwork is actively shifting your body into a calmer, anti-inflammatory state. It’s not just wellness theory, it’s visible, trackable change. For women seeking a more intuitive, natural way to manage inflammation, Seesaw offers clarity, control, and a path back to balance. Pre-orders are open now with $70 off for a limited time.
What to buy: Seesaw Health Egg Biosensor
Seesaw offers personalized breathwork technology to support your body's ability to fight inflammation. You can track your flare-ups and your inflammation response thanks to two sensors and a companion app. Finally you will practice smart breathwork sessions that will help you boost your anti-inflammatory response effectively and reduce pain and anxiety. Shop: Seesaw.health
Boob-eez Inc.
Boob-eez® is a fashion-fix accessories line + lifestyle brand that makes life easier for ALL women - every age, shape, color & size! From nipple covers and stick-on bras to apparel pieces and bralettes, Boob-eez has you covered (literally). Founded by Carlie Christenson when she was just 9 years old, Boob-eez has been a wardrobe staple of women and teens since 2006.
What to buy: Boob-eez Headlight Hiders (aka nipple covers)
Boob-eez Headlight Hiders are ultra-thin, reusable nipple covers designed to provide seamless coverage under any outfit. Made from 100% mineral-based silicone with a washable adhesive backing, they offer a comfortable, hypoallergenic solution for going braless or enhancing discretion under bras. The flexible edges blend smoothly into the skin, and the matte finish ensures they remain invisible under clothing.
Available in Light, Medium, and Dark tints, these covers are tinted to complement a range of skin tones. Each pair is designed for multiple uses and is free from latex, making them suitable for sensitive skin. Whether you're dressing for a formal event, hitting the gym, or enjoying a day at the beach, Boob-eez Headlight Hiders provide the confidence and comfort you need. Shop: Boob-eez.com
Luvli Organics
Founded in 2012 by a dedicated team of women in Maryland, Luvli Organics is a Black-owned, women-led skincare brand committed to creating luxurious, handcrafted body care products. Using unrefined butters, raw beeswax, and cold-pressed oils, their formulations are designed to nourish and hydrate all skin types, with a special focus on dry and sensitive skin. Luvli Organics prides itself on maintaining the integrity of its ingredients by avoiding overheating or hydrogenation during production, ensuring maximum nutritional value for the skin.
The brand emphasizes transparency and sustainability, carefully selecting each ingredient for its unique benefits. By avoiding overuse of terms like "natural" and "organic," Luvli Organics ensures that their products genuinely meet these standards. Their commitment to quality and inclusivity has garnered a loyal customer base seeking effective, ethical skincare solutions.
What to buy: Whipped Body Butter
This rich, creamy body butter is crafted to provide deep moisture and relief for dry, itchy skin. Made with a blend of unrefined shea butter, cocoa butter, and coconut oil, it leaves the skin feeling soft, nourished, and rejuvenated. Shop: Luvliorganics.com
Mojo Spa
Founded by Amanda Kezios in Chicago, Mojo Spa is a women-owned business that handcrafts over 200 natural beauty products. Combining skincare with aromatherapy and a touch of whimsy, each item is designed to nourish the body and uplift the spirit. Amanda's dedication to holistic wellness and self-care shines through in every product, making Mojo Spa a haven for those seeking unique, effective beauty solutions.
From bath bombs to facial masks, Mojo Spa's offerings are both fun and functional. The brand emphasizes small-batch production, ensuring quality and freshness in every item. Their vibrant packaging and delightful scents make self-care routines feel like a treat rather than a chore.
What to buy: Make Me a Morning Person Face & Body Scrub – This invigorating sugar scrub combines natural exfoliants with essential oils to energize your mornings. Its uplifting scent and skin-smoothing properties make it a customer favorite. Shop: Mojospa.com
