March is Women's History Month, a time to celebrate the incredible achievements of women past and present. In celebration, we're shining a spotlight on the female visionaries redefining health, wellness, and beauty. Women are uniquely positioned to understand the physical and emotional needs of our daily lives, and these founders have poured that empathy and expertise into creating truly transformative products. Whether you're looking for nourishing self-care rituals, clean skincare, or holistic wellness solutions, explore this curated guide of women-owned brands making a real difference.
Merricks Kitchen | Sarah Tobin & Isabelle Tobin
Mother-daughter duo Sarah and Isabelle Tobin, founders of Merricks Kitchen, created Brekky Mix to bring truly whole-food, low-sugar breakfasts to market, built on their “Triple Zero” philosophy: no seed oils, no refined sugar, no artificial ingredients.
"Most food that calls itself healthy isn't. We make food from whole food ingredients chosen deliberately, for what they contribute nutritionally and how they taste. No shortcuts. No fillers. No manufactured substances dressed up as nutrition. This is food you could make at home yourself, if you had the time - we just did the sourcing, preparation, and testing so you don't have to." - Sarah Tobin
What to buy: Brekky Mix Collection (Original, With Fruit, Choc Chip)
Why We Love It: A small-batch granola-meets-muesli made with premium ingredients like Ceylon cinnamon and olive oil, with just 2–3g added sugar, zero sodium, and no ultra-processed fillers. Clean, flavorful, and actually satisfying.
"Growing up reading every label with Mum taught me that food should taste like it comes from somewhere real, not a science lab. When we moved from Australia to California, I couldn't find breakfast that met the standards I grew up with - real ingredients, minimal sugar, no shortcuts. Most 'healthy' granola still has three times the sugar it needs and oils your body doesn't recognize. We built Brekky Mix because breakfast should be a ritual, not an afterthought, and you shouldn't have to choose between food that tastes good and food that actually is good for you." - Isabelle Tobin
Nine Dot Cannabis Beverages | Crystal Spang
In a highly visible industry, Nine Dot Cannabis Beverages is led by co-founder Crystal Spang, who oversees PR, social media, and events. With a background in Communication and Health Promotion, she co-founded Coastal Green Wellness in 2017 to expand access to quality cannabis and help shift outdated stigmas.
What began as a side project evolved into Nine Dot in 2022, offering a new take on social drinking with discreet, THC-infused beverages made from natural ingredients. Today, the brand is not only redefining cannabis consumption but fostering a more inclusive, modern cannabis culture.
"We're constantly inspired to raise the bar on how people experience cannabis," said Crystal Spang, co-founder of Nine Dot. "True to our mission, we aim to bring people an alternative that not only tastes amazing but is felt in minutes and can truly take the place of alcohol.”
What to buy: Nine Dot Cannabis Beverages, Tropical Punch
A delicious tropical cooler bursting with flavor and containing a formulated blend of 3mg of THC and 5mg of CBG, Nine Dot provides seasoned enthusiasts and cannabis-curious newcomers alike with a low-carbonation craft beverage that challenges traditional norms for an enjoyable, relaxing social experience.
Obliphica Professional | Shalimar Dalal Maakar
When Shalimar Dalal Maakar’s hair was damaged during a color service gone bad, she started searching for a true miracle. She discovered Obliphica Professional, a new, little-known brand of luxurious haircare products rich in seaberry (sea buckthorn berry) oil, bringing antioxidants, vitamins and omegas 3, 6, 9 and the very rare omega 7. These incredible ingredients promised to transform hair and scalp from the very first use. As the saying goes, she loved how silky, soft and shiny they left her hair so much that she bought the company, and went on to grow the brand into the global powerhouse it is today.
“When I discovered the power of the seaberry, I knew I had to share this transformative miracle with women everywhere,” says Shalimar, who was already a serial entrepreneur. “If you aspire to create a brand, discover how to solve a common problem, then figure out how to scale your solution.”
Obliphica Professional Seaberry Hair Serum (MSRP $58.00) is the ultimate haircare elixir. The Orange package for fine to medium hair leaves weakened hair feeling delicately nourished, strengthened and visibly regenerated, protecting the most sensitized zones of the hair: ends, highlights, and frizz, without weighing hair down. The Purple package for medium to coarse, thick or damaged hair leaves rebellious and unruly hair feeling soothed, nourished, and visibly transformed, with long-lasting frizz protection that disciplines and smooths the most unmanageable curly, wavy, or straight hair. Shop: Fine to Medium (Orange) | Medium to Coarse (Purple)
Footlogix | Katharin von Gavel, founder and CEO
Katharin von Gavel, founder and CEO of Footlogix, has decades of experience running medi-spas and wellness clinics across North America, South America, and Europe. In 2007, she launched Footlogix—the world’s first mousse-based Pediceutical foot care line—creating products that go beyond traditional “buff-and-polish” pedicures. Her mission: raise awareness about foot health and provide solutions that take clients from “woe to wow.”
“Our Ultimate ‘At Home Foot Care Combo’ helps consumers keep their feet soft, smooth and healthy on a daily basis in between salon pedicures. We are so proud of the success we have seen with consumers, and how it has been embraced by the salon and spa industry to add to their home-care range.”
What to buy: Footlogix® Ultimate At Home Foot Care Combo
Why We Love It: This at-home duo—Footlogix® Callus Softener Home Care and the professional-grade Footlogix® Foot File—softens, smooths, and restores feet in under 10 minutes. The pH-balanced spray preps hard skin for easy exfoliation, while the dual-surface foot file safely removes rough patches for visibly softer feet after just one use.
Evree Intimate Massage Cream | Natalie Weeks Co-Founder
An intimate massage cream that melts with your body heat into a silky, luxurious fusion – edible, hydrating, lubricating, and made to enjoy evree-where. evree is crafted with 100% natural, only the finest ingredients that nourish, lubricate, and delight. It’s edible, smells incredible, and feels even better! Made for your most intimate moments. Shop: Evreesensation.com
Jones Nicotine Mints | Caroline Vasquez Huber and Hilary Dublin
Jones mint-flavored nicotine replacement lozenges are the most effective and discreet way to quit vaping or smoking. Our FDA-approved mints help manage nicotine cravings on-the-go so users can reach their quitting goals. Pair them with our free app, which uses science-backed quitting techniques and 24/7 support to help quit for good. Shop: Quitwithjones.com
Breastfeeding Hotline | Dr. Lope Adejuyigbe
A 24/7 breastfeeding hotline with medical doctor and Lactation Consultant, Dr. Lope, to help with all infant feeding challenges.
Your personal breastfeeding coach 24/7 for 1 Month!
Unlimited Sessions! Video Calls and Text!
Get answers to ALL your questions about breastfeeding AND pumping!
Help with Baby feeding difficulties
Breastfeeding Meal Plan to avoid the headaches/dizziness without weight gain!
Assessments to ensure baby is getting enough
Management of inflammation; mastitis, engorgement, clogged ducts, abscess e.t.c.
Say goodbye to low milk supply, nipple sores, pain when baby is feeding, difficulties latching, bottle-preference or nipple confusion, difficulty with flat/inverted nipples, colicky symptoms
Implementing best practices so YOU can Breastfeed with Ease.
Learn more: Selar.com/4weeks
LIPSMART Founded by Briana Brumer
LIPSMART is a hydrating lip balm that helps you achieve visibly healthier lips in just 60 seconds with medical-grade hydration as it combines science-backed hydration technology with a plumping effect. Unlike typical balms with waxes or flashy ingredients like peppermint and menthol that offer temporary relief, LIPSMART, which is made with a vegan formula, penetrates deeply to hydrate and plump.
"LIPSMART was born from a deeply personal challenge. After years of suffering with painfully dry lips and finding that most products only masked the problem, I became determined to create a true solution — one that delivers medical-grade hydration and actually restores the lips. As a female founder, I’m proud that what started as a personal search for relief has grown into a brand trusted by dermatologists and patients alike. My hope is that it also reminds women that our challenges can become our greatest innovations."
- Briana Brumer, Founder and CEO of LIPSMART
muk Haircare | Janelle King
Janelle King is the co-director of muk Haircare, a proudly Australian, family-owned brand, which she founded with her brother Scott Reynolds 2006. They have been at the helm ever since, steering the company through every phase of its remarkable growth—from a single product to a full-scale global brand. With her background as a beauty therapist and experience working in hair salons and on television shopping channels, Janelle’s journey into the haircare industry was as hands-on as it was diverse. Her early roles shaped a deep understanding of the beauty and retail space and laid the foundation for the operational expertise she has today, which benefits muk’s customers—professional hair stylists and consumers alike.
“Team culture is important in any business. I focus heavily on empowering people, identifying their strengths, and giving them the space to grow. This human-first approach helps us to navigate complexity, maintain momentum, and build a team that evolves alongside the business. It has been trialling, but learning that lesson has put us in our strongest position thus far.”
What to buy: Deep muk Ultra Soft Shampoo and Conditioner Duo (on sale MSRP $39.18) hydrate, detangle and smooth hair, while controlling frizz and adding beautiful shine to all hair types, including extensions, leaving it ultra soft, shiny and manageable.
“This is the first range muk launched in haircare, and it is the company’s No. 1seller all over the world. The hydrating and conditioning properties are beautiful, and stylists and consumers love it so much.”
Prereq Care | Sana Mithani and Lizna Kabani
As moms (who happen to also be best friends), Sana Mithani and Lizna Kabani watched their kids struggle through confusing skincare shelves and take advice from TikTok creators using harsh adult formulas. They knew they could do better, with their help. Together, with input from 50 real teens and pre-teens, they created Prereq Care as the first step in a young person’s skincare journey, where teen voices shape the products made for them. It’s the first self-care line built for backpacks, not shelfies — with safe, multitasking, portable, refillable products designed for lockers, sports bags, and busy kids. Shop: Prereqcare.com
Soma & Sage Founded by Trupti Gadkari
Soma & Sage is a Canadian small-batch self-care brand creating elevated bath and body rituals designed to help busy women slow down and reconnect with rest. The collection includes botanical bath soaks, pillow mists, whipped body butter, facial steam, and curated gift sets that transform everyday routines into calming moments of care. The brand’s mission is to help modern women rediscover rest, ritual, and softness in their daily lives. Shop: Somaandsage.ca
The Lashe, Inc. Founded by Nicole Flevaris
Since 2007, they’ve set the standard for premium eyelash extension products. From their medical-grade adhesives made in an FDA-certified U.S. facility to fibers designed to mimic natural lashes, The Lashe® offers a complete, high-quality professional lash line. Shop: Thelashe.com
SOMI London | Sasha Skerletovic
SOMI is a travel-oriented lifestyle brand creating premium essentials and wellness tools for modern explorers—designed to help you live with intention wherever you are in the world. The Daily Adventure Journal is SOMI’s wellness product: a daily prompt-led ritual that helps you feel more fulfilled, more creative, and more present by trying something new each day. It turns ordinary routines—whether you’re in a new neighbourhood or a new country—into a life that feels rich in experience, not just schedule. Shop: Somilondon.com
Nurture Life Kids Meal | Jennifer Chow (Co-Founder)
Nurture Life delivers chef-crafted, dietitian-designed meals, like Beef & Broccoli with Sesame Noodles, for babies, toddlers, and kids directly to families’ doors. Made with real, veggie-packed ingredients and thoughtfully balanced nutrition, the meals are ready in minutes and designed to support healthy development at every stage. It’s a convenient way for busy parents to serve wholesome food kids actually love. Shop: Nurturelife.com
Kuki Hair Co. Founded by Shannen Knight
Kuki Hair Co. is a modern haircare brand designed for busy women who want beautiful hair without complicated routines. Inspired by the Japanese concept of kuki (meaning “air”), the brand celebrates effortless, air-dried haircare with clean, salon-quality formulas that simplify daily routines. With playful product names, refillable packaging, and performance-driven ingredients, Kuki delivers professional results while making haircare feel refreshingly easy. Shop: Kukihairco.com
Pipa Skin Care
Pipa is a skincare line created by three moms—Kristina Kubler, Clara Cardenas, and Corina Pfeffer—one a licensed esthetician, specifically for tweens. It's made with clean, science-backed ingredients designed for young, developing skin and is pediatrician and dermatologist-approved. Their mission is to promote healthy early habits with the right formulas to set kids up for a future full of skin confidence, showing up just the way they are. Shop: Pipastics.com
Unrattled | Ashley Sherlock and Megan Morse
Founded by Ashley Sherlock and Megan Morse, sisters-in-law. The Winglet is a sleek and versatile lap infant pillow seat crafted to provide a comfortable and secure space for baby or toddler while maintaining a compact and portable profile ideal for travel. Its ingenious design provides easily adjustable feeding, relaxing, playing, and sitting positions to fit your child's growing needs. Whether on a cross-country flight or at a local resturant or sports game, enjoy the journey with your little one as they enjoy their newly found lap of luxury...(yours). Keep Calm & Carry-On! Each Winglet comes in a dual-purpose sling bag. Personal item by boarding, diaper bag by flight. Shop: unrattledco.com
Visha Skincare | Purvisha Patel MD
Dermatologist Purvisha Patel MD founded to address the skincare needs of women of all skin types throughout all the phases of life, including motherhood and fitness journeys. In particular she formulated Visha Skincare Bright Eye Booster to help with undereye bags and wrinkles. Visha Eye Booster is clinically tested to reduce the appearance of fine lines and bags under the eyes by 17% in less than 6min! Dr Patel also formulated/tested and patented an over the counter dark spot corrector called Illuminotex, using a natural blend of skin lighteners, to work like prescription strength hydroquinone. This is in the Visha Advanced Correcting Serum. Shop: Vishaskincare.com
