A National Business Women’s Week directory from Posh Lifestyle & Beauty Blog
A skincare routine that asks less of your morning. A walk that makes room for reflection. A conversation that helps you recognize what you need. Women entrepreneurs are bringing their expertise to some of the most personal parts of our lives—and building businesses around the details they know deserve more attention.
In celebration of National Business Women’s Week, this directory introduces 13 women-led businesses working across wellness, beauty, confidence, and personal growth. Some began with a founder’s own experience; others grew from years spent listening to clients, studying a problem, or noticing what was missing in their industry.
EDITOR’S CHOICE
GLYM Nutrition
Founder: Morgan Crawley
Discover: RETAIN™ Muscle Preservation Formula
When you lose weight, some of what you lose is muscle. RETAIN™ by GLYM Nutrition, is a muscle preservation formula for women losing weight, including women on GLP-1 medications. Lose the weight. Keep the strength. That's it.
Morgan brings a B.S. in Biology from Drexel University, with a concentration in Human Physiology, and a background in clinical research to her work. Her founder story is also deeply personal:
“I have PCOS. For years I did everything I was told, and my body didn't respond the way the plan said it would. My provider and I decided a GLP-1 made sense for me, and the weight finally started coming off. I wanted it off, but I also wanted to keep carrying the grocery bags in from the car in one trip. Weight loss doesn't only pull from fat, it pulls from muscle too. I couldn't find anything built to maintain strength while losing weight, so I started GLYM. I used my background in human physiology and clinical research to formulate RETAIN.”
RETAIN™ Muscle Preservation Formula. A five-part formula. Unflavored, unsweetened, 30 servings per container. Fully disclosed, no proprietary blends, third-party tested.
Creatine monohydrate (5g)
Hydrolyzed collagen (5g)
Electrolytes (sodium, potassium, magnesium)
Vitamin C (250mg)
L-glycine (500mg)
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Website: Glymnutrition.com
Desert Roots Wellness
Co-Founders: Samka Keranovic and Tyler LaBarge
Discover: Private coaching, Blueprint workbooks, and workplace burnout prevention
Being the person everyone depends on can leave very little room for your own needs. Samka Keranovic recognized that pattern through 16 years of private coaching and more than two decades in corporate leadership. Alongside Tyler LaBarge, she built Desert Roots Wellness to help high-achieving professionals address burnout, strengthen boundaries, and rebuild self-trust.
The practice explores the habits that can sit beneath exhaustion, including people-pleasing, overcommitment, and tying self-worth to productivity. Its offerings include personalized coaching with a 90-day package, self-guided Blueprint workbooks, and Sustainable Success: Burnout Prevention for Leaders & Teams. A complimentary 30-Minute Clarity Call gives prospective clients a place to begin.
“When everyone knows they can count on you, it’s easy to forget you need to be able to count on yourself, too. Success should leave room for your needs, your boundaries, and a life you actually enjoy.”
— Samka Keranovic, Co-Founder, Desert Roots Wellness
Website: Drwmbs.com
Cell to Soul Health
Founder: Aurore Shirley
Discover: Health coaching centered on food and everyday habits
Aurore Shirley’s interest in health became personal through her experience with Hashimoto’s Thyroiditis and her role supporting her mother during cancer treatment. Those experiences prompted her to explore nutrition and daily habits more closely, eventually shaping the purpose behind Cell to Soul Health.
Her coaching serves women who want to take a more active role in caring for themselves. Food, lifestyle, and the choices people make between appointments are central to the practice, particularly for women who feel uncertain about their family health history and want to bring more intention to everyday routines.
Cell to Soul Health reflects a founder’s desire to turn difficult experiences into a source of encouragement for other women. Its focus is on helping clients approach their habits with greater awareness and a sense of participation in their own well-being.
Website: Celltosoulhealth.com
TheraRuck™
Creator: Andrea Bailey, LMHC, Founder of Evolving Mind & Body, LLC
Discover: Private experiences, corporate outings, and group immersions
A weighted pack makes its presence known with every step. For Andrea Bailey, that physical sensation offers a way to reflect on the less visible things people carry: responsibility, stress, grief, expectations, and change.
TheraRuck™ combines intentional rucking with nature, guided mindfulness, breathwork, grounding, and reflection. Andrea brings more than 20 years of experience helping people navigate life’s challenges, along with her background as a Licensed Mental Health Counselor, Mindfulness-Based Ecotherapist, Functional Fitness Instructor, and Reiki Master. TheraRuck™ is not therapy. It is an outdoor experience that invites participants to move, notice, and reconnect.
Offerings include personalized one-on-one experiences, customized corporate outings, and TheraRuck™ Immersions for shared movement and reflection. Andrea also highlights Every Step: A Journal of Human Potential, a collection exploring the experiences that shape and challenge us.
“TheraRuck™ was created for the space between who you’ve been and who you’re becoming. When you can feel the weight on your shoulders, it becomes easier to recognize the invisible weight you’ve been carrying, too. Moving through nature gives us space to ask what still belongs, what we’re ready to release, and what we want to carry forward. Because there is Strength in Every Step™.”
— Andrea Bailey, LMHC, Creator of TheraRuck™
Website: Theraruck.com
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More Business Women We Love
Snaykaa
Founder: Nayana Paradva
Discover: Serum & Moisturizer Duo
Nayana Paradva brought her background in medicine to a skincare brand built around a simpler routine. Snaykaa is a physician-founded, US-made, clean vegan brand whose two formulas combine ingredients that often appear across several separate products.
Nayana formulated both the Brightening Face Serum and Hydrating Face Cream herself. Each is priced at $29.99, while the Serum & Moisturizer Duo is $50.98. The women-owned, minority-owned business offers a focused starting point for shoppers who prefer a smaller skincare lineup.
Website: Snaykaa.com
Karviva Wellness Beverages
Founder & CEO: Dr. Angela Zeng, PhD
Discover: Karviva Profit Cacao Whole Plant Protein & Prebiotic Smoothie
When co-packers would not take on her formulations, Dr. Angela Zeng built her own production facility in St. Louis. That determination helped shape Karviva, a beverage company founded in 2016 around whole-plant ingredients and low-sugar formulations.
The brand brings modern food science together with its founder’s Traditional Chinese Medicine background. Its product lineup includes the Karviva Profit Cacao Whole Plant Protein & Prebiotic Smoothie, offering another way to explore the company’s approach to functional beverages.
Website: Karviva.com
TIY Products
Owner & CEO: Andrea Nucete-Elliott
Discover: Customizable hair ties, Cutting Case, and Refills
Andrea Nucete-Elliott’s experience as a professional volleyball player brings a practical perspective to TIY Products: hair accessories need to work through movement as well as look good. The Austin-based beauty and performance brand centers on a patented hair tie system that customers can customize for their own hair.
Its refillable Cutting Case and Refills let users create loops suited to different lengths, textures, thicknesses, and styles. Andrea’s work connects athletics and beauty through an everyday accessory that people can adapt to their needs.
Website: Tiyproducts.com
Alafiora
Founder: Dr. Esther Lapite-Garrett, Licensed Psychologist
Discover: Discreet concierge psychological care
Privacy begins with the name at Alafiora. Dr. Esther Lapite-Garrett intentionally created a practice whose identity does not disclose the deeply personal issues a client may be addressing.
The Black-owned, African-owned, immigrant-owned practice specializes in care for executives, founders, and other high-responsibility professionals navigating compulsive sexual behavior, love obsession or addiction, and complex sexual and developmental trauma. Its concierge approach offers flexibility in session length, format, and location, with care available virtually, in person, or on location as appropriate to the client’s needs.
Website: Alafiora.com
Stephanie Thoma
Founder & Advisor on Calm Authority & Earned Identity: Stephanie Thoma
Discover: Private advisory for speaking, presence, and communication
An accomplished person can still find herself overexplaining or second-guessing in a consequential conversation. Stephanie Thoma calls the distance between someone’s earned capabilities and their instinctive way of showing up “Identity Lag.”
Her private advisory practice helps leaders, founders, and experts communicate with presence while remaining themselves. The author of Confident Introvert draws on her experience in relationship-building, speaking, and TEDx work to support clients through moments involving greater visibility, responsibility, and professional opportunity.
Website: Stephaniethoma.com
Resilience Leadership Institute
Founder & CEO: Dr. Taryn Marie Stejskal
Discover: Resilience education, leadership experiences, and keynote speaking
Dr. Taryn Marie Stejskal founded the Resilience Leadership Institute to make the skills behind resilience more accessible. Her work draws on more than two decades of research and experience in corporate leadership development, including roles at Nike and Cigna.
RLI offers workshops, executive programs, speaking, and learning experiences focused on navigating adversity, uncertainty, burnout, and change. Her book, The 5 Practices of Highly Resilient People: Why Some Flourish When Others Fold, introduces the practices at the center of that work.
Website: Resilience-leadership.com
Mama Bear Leadership Co.
CEO: Kristin Haluch
Discover: The Confident Communicator Accelerator
Unspoken concerns can follow a team into every meeting and decision. Kristin Haluch’s Mama Bear Leadership Co. addresses that “Cost of Silence” through leadership development, coaching, keynotes, and workshops.
The company’s Confident Communicator Accelerator is a three-day online intensive focused on building trust, navigating difficult conversations, and encouraging accountability. Kristin also shares her approach in The Mama Bear Leader, bringing communication into the everyday work of leading a team.
Website: Themamabearleader.com | Themamabearleader.com/accelerator
Longevity Law LLC
Founder: MacKenzie Boling, Esq.
Discover: The Immersive Risk Review
The growing world of thermal wellness comes with legal needs of its own. Former public defender and trained sauna master MacKenzie Boling founded Longevity Law to work exclusively with saunas, cold plunge and contrast therapy studios, bathhouses, and hot springs.
Through the Immersive Risk Review, she experiences a facility as a guest would, then examines how its marketing, screening, consent process, staff responsibilities, and documentation align with the experience on site. Her practice brings industry-specific attention to the businesses creating these wellness spaces.
Website: Longevitylaw.law
Styled By Lys
Founder, Personal Stylist & Fashion Designer: Allyssa Phillips
Discover: Personal styling that works with your real life
A useful wardrobe begins with understanding the person wearing it. Fashion designer turned personal stylist Allyssa Phillips built Styled By Lys around helping women and men make better use of their clothes and identify what is actually missing.
Services include closet edits, personal shopping, outfit creation, wardrobe refreshes, and styling for events and destinations. Allyssa works virtually nationwide, in person in Charleston, and with travel available for clients beyond the area.
Website: Styledbylys.com
Continue exploring our National Business Women’s Week series with Women Bringing Fresh Ideas Home: Food, Family & Everyday Living and Women Building What’s Next: Business, Visibility & Leadership.
