In a collection of watches, Rolex is easily recognizable, and even a newbie in the world of watches will find the watch so peculiar. But what explains the so much attraction with this watch?
The most recognizable of all
Rolex has a noble name among other watch brands. Even if you’ve never heard of anything like Omega or Breitling, you’ve heard of Rolex. In the Rolex market, there are two customer groups; those with vast knowledge of the brand and those with little or no knowledge about it. Ask an Aficionado, and they’ll tell you it’s the quality they go for. They’re not very much concerned with the appearance, not the complicated craftsmanship, but all they’re looking for is an all-around watch for daily wear.
The other customer segment knows very little about watches, but all they know is that Rolex is a good watch. For them, it’s like, “if I must wear a watch, it must be Rolex.” What a compliment for the manufacturer! That should tell you that the company is doing something right.
Consistency in quality
The top product quality is the basis of Rolex’s success. Rolex watches are robust, and they show time accurately. The company has been consistent in producing high-quality and sturdy watches. You’ll never see unusual complications with Rolex; no tourbillions, perpetual calendars or minute repeaters, and such. No alarm function, large date display, or even power reserve indicator. The company concentrates on the most important while consistently improving the detail, whether for movements or the case. No other manufacturer, even those producing expensive products, creates a rotating bezel that ratchets so cleanly like the Submariner or GMT- Master II.
It has all you covet in a watch.
Rolex has, since its inception, produced watches with innovative features that make the watch suitable for daily wear. All the Rolex watches go through the chronometer test, ensuring consistency in quality. Rolex introduced the first water-resistant watch to the market in 1972, and a couple of years later; they introduced the automatic winding mechanism. The two qualities are reflected in the product’s name, “Oyster Perpetual,” which decorates every Rolex. The first watch to combine all the three features; automatic winding, water-resistant case, and chronometer certificate was Datejust, introduced in 1945.
It’s an instantly recognizable watch design.
The wearability of any watch is a function of its design. What contributes to Rolex’s water-resistance and superior legibility is its round shape. Then there’s the central sweep second hand and the date magnifier. The existing collections have been improved and maintained over the years. With the Rolex watch, there are no sudden shifts or leaps in design, and even the case sizes are altered gradually. No wonder it’s a highly coveted watch.
Rolex has kept its value.
Immediately you buy a car; it drops in value by half. That’s almost true to watches except for Rolex. You could easily buy more than the original price for the original stainless Rolex watch. That’s so attractive for any customer regardless of the reason for purchasing the watch. It’s so reassuring to know that you’ve made the right decision.
Rolex remains a market leader in the world of watches. The high quality of the watches and the company’s ability to create artificial shortages are two things that have made it such a coveted brand. Its name is easily pronounced in many languages, which works for marketing- what a watch! Own it if you love good things.
