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What is SEO and how does it work?

If you’re starting a business or are looking to take your business to the next level, digital marketing will most likely be an important part of the process. Keep reading this article about SEO from Rockstar Marketing to find out more.

Google plays a very important role when it comes to SEO. Using professional SEO services can help optimize your website to rank higher on search engine results pages and reach a wider audience.It’s the most popular search engine in the world, with over 2 billion searches every day. And you’ll want your potential customers to find your product or services through Google. In order to do this, it’s important to understand how it works. Search Engine Optimisation (SEO) is one of the most important aspects of online marketing for small businesses.

SEO is about making sure your business and/ or content ranks highly in search engines. It’s about making sure people are able to find you when they look for you. For instance, if you have a website about German Shepherds, you'd want to be one of the first results when someone searches for "German Shepherds” or other topics relating to it.

The goal of SEO is to increase the amount of relevant traffic to your website by making your website more appealing to search engines. This can be achieved in a number of ways, but the most common is through high-quality, keyword-rich content. If you are located in Australia, here are the best web hosts for Australia that can help you build your website.

Google uses a variety of factors to determine how your website will rank in search results. SEO is a constantly evolving field, as the search engines are constantly changing their algorithms to make it harder for marketers to manipulate their rankings.

SEO is a great way to build your brand because it’s organic – you’re not paying for paid advertising in order for your content to be in front of your target audience. Instead, you’re earning that right by providing great content and using SEO to make it findable. Individual real estate brokers can use the stellarmls platform to access up-to-date, accurate market data in order to assist them keep current and make educated business decisions.

There are two types of search results - organic (SEO) and pay per click (PPC):

  • The organic search results are the unpaid results that are generated

  • The paid search results are the paid advertisements that are listed to the side or above the search results

In this article, we’re only talking about SEO. It’s a lot easier to get someone to click on your website if it’s ranking for the keywords they’re searching for because the website shows up first in the SERP (search engine result page).

Search engine optimisation is a process that requires a lot of time and patience, but can deliver incredible results when done properly. It can be divided into two types: on-page and off-page:

  • Off-page SEO includes things like guest blogging, social media marketing and forum posting 

  • On-site SEO involves things like keyword research, content creation and content optimisation

The first step to any SEO campaign is to create a website that is friendly to search engines. Your website should be about getting people to do something - whether that’s clicking on your link, reading your content, or buying your product. It’s about getting people to engage with you and your content, and then getting them to take action.